Awarding Body:
Award: Applying Marketing – NCC Award
Credits: 10 ECTS – 20 CATS
Level: MQF L5 – EQF L5 – UK L4
Study Mode: Part-Time
Part-Time Schedule:
Duration:
Part-Time: 50 hours
Assessment Method: Assignment
Delivery Method: Face to Face Lectures
Nationality:
Tuition Fee:
Please contact us for pricing
Applying Marketing
The Applying Marketing Course gives students a practical and analytical understanding of marketing and its role in achieving organisational objectives. Students explore core marketing concepts, market planning, and decision-making processes, while developing insight into customer value, consumer behaviour, and the importance of segmentation, targeting, and positioning. Furthermore, the course covers innovation, product development, and branding strategies, enabling learners to apply marketing principles effectively in real-world business scenarios.
The Applying Marketing Course forms part of the Diploma in Business Level 4 (MQFL5) . Students can continue with the Diploma at a later stage as part of their academic progression.
The entry requirements for the Applying Marketing course are as follows:
- 4 O’ Levels including English and Mathematics
- MQF Level 4 Certificate or equivalent
Relevant work experience is considered.
- Core Concepts of Marketing
- The role and value of Market Planning
- The role of Business Planning
- The Role and Implementation of a Marketing Plan
- Marketing Decision Making
- The Consumer Decision Making Process
- Target Market Strategy
- Innovation and product development in marketing
- Product strategy, management, and branding in competitive markets
- Product branding in competitive markets
- How to Write a Marketing Report
By the end of this course, students will be able to:
- Explain core marketing concepts, including the marketing mix, value creation, and the role of marketing in business and society
- Analyse business, strategic, and market planning processes and evaluate how marketing plans are developed and implemented
- Assess the role of marketing information systems and market research in supporting effective marketing decision-making
- Analyse consumer behaviour and evaluate segmentation, targeting, and positioning strategies used to reach defined markets
- Evaluate the role of innovation, product development, branding, and product life cycle management in achieving marketing objectives
On completion of this award, learners have the opportunity to continue with the full Diploma in Business.
